Shengyuan

For the protein beverage, MooJing used E-commerce Listening to analyze tens of thousands of reviews, revealing that elderly consumers prioritized easy absorption (35% mention rate), sugar-free formulations (28%), and portable packaging (22%). Analytics+ validated that the niche segment was growing at an annual rate of 478.4% with no dominant brand.

For overseas expansion, MooJing's Oversea platform analyzed infant formula categories across Shopee, Lazada, and Amazon Japan, identifying organic formula growth in Indonesia (120% YoY), premium goat milk formula in Singapore (45% price premium), and DHA/probiotic priorities in Japan.

For the low-GI food line, cross-category analysis tracked products across 15+ subcategories and found 215% GMV growth over 12 months.

The protein beverage was priced at the premium 300-400 yuan sweet spot, and the marketing budget was increased by 40% based on the confirmed market opportunity.

Overseas, Shengyuan adjusted its product matrix: organic formula for Indonesia, premium goat milk for Singapore, and lactoferrin-fortified formula exclusively for Japan -- each decision backed by platform-specific consumer data.

The low-GI market data secured contracts with an initial 300 channel partners at the distributor conference. Three targeted product lines were developed achieving precise scenario-based market segmentation, with GMV growing 215% over 12 months.