Apparel
Explore content tagged with Apparel. 8 items available.
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023
China's online sports T-shirt market reached CN¥ 1.99 billion in Q3 2023, down -2.3% YoY, while yoga (+16.2%) and running (+8.1%) sub-categories outperform.
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.