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Food & Beverage

Explore content tagged with Food & Beverage. 71 items available.

A businesswoman checking a product order on a tablet in a stockroom
Insights

China Weight Management Online: Four Moves for Brands

by Jotham Lim

Four moves for brands in China's online weight-management market: sell protein by the gram, reformulate, drop phased-out claims, make no medical claim.

Health & Wellness Food & Beverage China
A strawberry dropping into a bowl of milk, as China's online dairy sales reached CN¥ 44.7 billion in 2025
Insights

China's Dairy Market: Online Sales Hit CN¥ 44.7B in 2025

by Jotham Lim

Online sales in China's dairy market reached CN¥ 44.7 billion in 2025 and grew 6.0% in early 2026, led by camel milk, while liquid milk sales held level.

Food & Beverage China Consumer Trends
A woman reading the nutrition label of a product in a supermarket
Insights

'Weight Loss' Health Foods Still Sell CN¥ 1.1 Billion Online

by Jotham Lim

China is phasing out the 'weight loss' health-food claim by 2028; online, health foods titled with it sold CN¥ 1.1 billion in the year to August 2026.

Health & Wellness Food & Beverage China
Spoons of protein powder seen from above
Insights

China Online Protein Powder Sales Up 27% as More Units Sold

by Jotham Lim

Online protein powder sales across three of China's largest marketplaces rose 27% like for like in the year to August 2026, as more units sold.

Health & Wellness Food & Beverage China
Fresh and Raw Took 14 Points of China's Cat Food Shelf
Insights

Fresh and Raw Took 14 Points of China's Cat Food Shelf

by Jotham Lim

Fresh and raw claims rose from 9.00% to 23.18% of China's cat staple-food shelf revenue in 2022–2025, one of three claims moving alike in China and the US.

Food & Beverage Pet
Beverage efficacy claims grew 26.6% in China in H1 2026
Insights

Beverage Efficacy Claims Grew 26.6% in China in H1 2026

by Jotham Lim

Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.

Food & Beverage Brand Strategy
China's online high-protein snack sales grew 14.1% in H1 2026
Insights

China Online High-Protein Snack Sales Grew 14.1% in H1 2026

by Jotham Lim

China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, and emotional claims led five snack selling-point dimensions, at 30.9%.

Food & Beverage Health & Wellness Brand Strategy
China online snack sales rose 9.5% in H1 2026 as volume fell
Insights

China Online Snack Sales Rose 9.5% in H1 2026 as Volume Fell

by Jotham Lim

China's online snack sales rose 9.5% to CN¥ 71.99 billion in H1 2026 while volume fell 5.2%, as price, product mix and healthier hero products led growth.

Food & Beverage Household & FMCG
China online food and beverage sales rose 5.1% in H1 2026
Insights

China Online Food & Beverage Sales Rose 5.1% in H1 2026

by Jotham Lim

China's online food and beverage sales rose 5.1% to CN¥ 304.57 billion in H1 2026, while volume grew 3.8%, so value ran ahead of volume.

Food & Beverage Household & FMCG Market Sizing

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