Household & FMCG
Explore content tagged with Household & FMCG. 17 items available.
China's World Cup 2026: How Chinese Shoppers Spent Before the June Kickoff
How Chinese shoppers spent more on football gear, drinks and snacks in the months before the 11 June 2026 World Cup kickoff.
College Student Back-to-School Season: China's 2025 Q1 Campus Consumption — Subsidised Devices, Refined Self-Care, and Style-First Fashion
China back-to-school consumption 2025: turning campus e-commerce and social data into competitive advantage across categories, brands and student demand.
H2 2025 Whitepaper: China's Disposable Hygiene Products Market Analysis
China's online disposable hygiene market grew on volume in Jan–Aug 2025 as prices fell, and feminine pads moved to mid-priced, safety-led products.
H1 2025 Whitepaper: China's Disposable Hygiene Products Market Analysis
China's online disposable hygiene market reached CN¥36.1 billion in Jan–Aug 2025, up 10.7%, as lower prices lifted volume 16.8%. Sanitary pads grew fastest.
H1 2025 Whitepaper: China's Household Paper Products Market Analysis
China's online household paper market reached CN¥ 56.8 billion in MAT2025, up 11.3%, with kitchen paper towels the fastest-growing category at 45.6%.
H2 2024 Whitepaper: China & Southeast Asia Disposable Hygiene Products Market Analysis
China & SEA disposable hygiene market analysis: CN¥ 47.6B domestic online market (+23.9% YoY) and CN¥ 3.6B SEA growth across diapers and sanitary products.
December 2024 Whitepaper: China's Household Paper Market
China's household paper market grew on volume in Jan–Oct 2024, as facial tissue hit CN¥20.35 billion (+16.0%) and moisturizing tissue CN¥1.95 billion.
Moojing Market Intelligence Towel Products Research Report
China's online wet wipes market reached CN¥4.73 billion from December 2023 to November 2024, down 12.6%, as prices fell 15.5% despite volume growth.
Q3 2024 Whitepaper: China's Disposable Consumer Products
Disposable consumer products on two leading Chinese marketplaces made CN¥ 6.16 billion in Jan–Aug 2024, as clothing and personal care disposables gained share.
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