Perfume
Explore content tagged with Perfume. 4 items available.
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's online perfume market hit CN¥ 90B. Premium and content-led channels each ran ~$300M in six months at a 4.2x price gap, serving different buyers.
The Philippines Beauty and Personal Care Market: Perfumes Lead Sales
According to data from Moojing Oversea, the beauty and personal care market on Lazada's platform in the Philippines stands as the largest, with a...
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