Tag
singles-day
Explore content tagged with singles-day. 2 items available.
Insights
China Singles Day 2022: Sales Dip -2.68% but Prices Rise +7.57%
by Jessie Wang
China's 2022 Double 11 Tmall sales fell -2.68% YoY to CN¥ 301.6 billion while average prices rose +7.57%, revealing a premiumization shift.
E Commerce
China
singles-day
Insights
Platform Fragmentation Reshapes China's Double 11 Strategy
by Quan Wenjun
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
E Commerce
China
singles-day
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