2025 Whitepaper: China's Home Appliances Market Analysis

Key Finding 1

China's online home appliance market reached CN¥ 766.35 billion in 2025, up +18.1% YoY, with volume surging +46.8% to 1.71 billion units — propelled by the national trade-in subsidy policy but facing divergent category performance.

The government's home appliance trade-in program, launched in August 2024, significantly boosted consumption across most appliance categories. However, the subsidy's effect weakened in late 2025 as pent-up demand was largely absorbed. While cleaning appliances maintained strong momentum, traditional kitchen fixtures such as gas stoves (-38.1% YoY) and disinfection cabinets (-47.0% YoY) faced structural decline[fn:1]. The renewed policy in December 2025 covers fewer categories, signaling a shift toward market-driven growth in 2026.

Key Finding 2

Coffee machines emerged as a standout growth category at CN¥ 6.25 billion (+32.0% YoY), with every leading brand growing, and a complete product range, as at Hauswirt, among the strategies behind it.

The coffee machine market reflects a broader self-pleasure consumption trend among Chinese consumers. Premium upgrading is evident in the +14.1% YoY average selling price increase. De'Longhi remains the category's most established brand, while newcomers Coffee Freedom and La Marzocco demonstrated the category's appeal to both mass-market and ultra-premium segments. Hauswirt built a complete product matrix spanning CN¥ 4,800 to CN¥ 11,999.

Key Finding 3

Smart locks posted the strongest category growth at CN¥ 13.71 billion (+73.0% YoY), catalyzed by the April 2025 national security standard and AI-powered biometric features driving market consolidation.

The smart lock market benefited from both policy tailwinds and technological innovation. The new national cybersecurity standard for smart locks, effective April 2025, sparked consumer awareness and social media discussion while raising quality benchmarks. Brands such as Xiaomi, Huawei and Kaadas built their ranges on AI-powered 3D face recognition and proactive security features, and sales concentrated further among the largest brands[fn:2].