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China Health & Wellness Market Hits CN¥ 75.2B Online
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China Health & Wellness Market Hits CN¥ 75.2B Online

by Jessie Wang

China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.

China Dietary Supplements Health & Wellness
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
Insights

China's CN¥ 47.6B Hygiene Market Surges on Price Cuts

by Jessie Wang

China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.

China hygiene-products consumer-goods
How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market
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How COROU and Challenger Brands Reshape China's Moisturizing Tissue Market

by Jessie Wang

COROU commands 55.3% of China's CN¥ 1.95B moisturizing tissue market while Zhihu and Bubandi achieve 10,000%+ growth through ingredient innovation and value ...

China moisturizing-tissue Brand Analysis
Social Media Drives Sanitary Napkin Brand Discovery
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Social Media Drives Sanitary Napkin Brand Discovery

by Jotham Lim

Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.

Social Media China feminine-hygiene
China's Household Paper Market Grows on Volume as Prices Decline
Insights

China's Household Paper Market Grows on Volume as Prices Decline

by Jessie Wang

China's household paper products market shows volume-driven growth as facial tissue leads at CN¥ 20.4B while moisturizing tissue surges +24.5% YoY.

China consumer-goods household-paper
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
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Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market

by Jotham Lim

freemore's +132.7% growth and sterilization-grade products reshaping China's CN¥ 16B sanitary napkin market as challenger brands displace incumbents.

China consumer-goods feminine-hygiene
Wet Toilet Paper Surges +11.5% on Celebrity Marketing
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Wet Toilet Paper Surges +11.5% on Celebrity Marketing

by Jessie Wang

Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.

China towel-products wet-toilet-paper
China's CN¥ 13.9B Towel Market: Three Categories, Three Paths
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China's CN¥ 13.9B Towel Market: Three Categories, Three Paths

by Jotham Lim

China's towel market splits three ways in Q4 2024: wet wipes decline while cotton towels and wet toilet paper grow, redrawing demand across disposable hygiene.

E Commerce China towel-products
China Smart Devices: Five Segments Diverge in 2024
Insights

China Smart Devices: Five Segments Diverge in 2024

by Quan Wenjun

China's smart device market splits into five divergent segments, from portable smart screens surging +210.5% to VR glasses declining -45.4%.

China Consumer Electronics Smart Devices

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