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Explore content tagged with China. 324 items available.

A businesswoman checking a product order on a tablet in a stockroom
Insights

China Weight Management Online: Four Moves for Brands

by Jotham Lim

Four moves for brands in China's online weight-management market: sell protein by the gram, reformulate, drop phased-out claims, make no medical claim.

Health & Wellness Food & Beverage China
China Jewelry Market: Online Gold Sales Up 50% in Early 2026
Insights

China Jewelry Market: Online Gold Sales Up 50% in Early 2026

by Jotham Lim

Online gold sales on three of China's largest marketplaces were CN¥ 133.7 billion in 2025 and rose 50.1% in early 2026, we believe mostly on price.

Fashion & Accessories China Consumer Trends
China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025
Insights

China's Eye-Protection Lamp Market: CN¥ 6.0B Online in 2025

by Jotham Lim

Online sales of eye-protection desk and floor lamps on three of China's largest marketplaces were CN¥ 6.0 billion in 2025, and fell 26.0% in Jan-Apr 2026.

Home Appliances China Consumer Trends
China's Online Earphone Market: Open-Ear at 18% of Wireless
Insights

China's Online Earphone Market: Open-Ear at 18% of Wireless

by Jotham Lim

Online earphone sales on three of China's largest marketplaces were CN¥ 34.7 billion in 2025, and open (OWS) models took 18.4% of wireless sales.

Consumer Electronics China Consumer Trends
A strawberry dropping into a bowl of milk, as China's online dairy sales reached CN¥ 44.7 billion in 2025
Insights

China's Dairy Market: Online Sales Hit CN¥ 44.7B in 2025

by Jotham Lim

Online sales in China's dairy market reached CN¥ 44.7 billion in 2025 and grew 6.0% in early 2026, led by camel milk, while liquid milk sales held level.

Food & Beverage China Consumer Trends
China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025
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China's Bedding Market: Online Sales Hit CN¥ 116.4B in 2025

by Jotham Lim

Online sales in China's bedding market grew 11.1% to CN¥ 116.4 billion in 2025, and pillows rose 21.3%, mostly on a higher average price per pillow.

Household & FMCG China Consumer Trends
A woman in sports apparel holding a handstand pose, as China's online sportswear sales grew 12.0% to CN¥ 168.3 billion in 2025
Insights

China's Online Sportswear Sales Hit CN¥ 168.3B in 2025

by Jotham Lim

Online sportswear sales in China grew 12.0% to CN¥ 168.3 billion in 2025, as apparel rose 17.3% and footwear 9.2% on more pairs at lower prices.

Sports & Outdoor China Consumer Trends
A young woman checking social media on her phone at home
Insights

Weight-Loss Injection Posts in China Rose Almost Eightfold

by Jotham Lim

Posts about weight-loss injections on Weibo, RED and Douyin rose from about 900 a month before China's 2024 campaign to about 7,000; diet posts fell.

Health & Wellness China Social & Content
A woman reading the nutrition label of a product in a supermarket
Insights

'Weight Loss' Health Foods Still Sell CN¥ 1.1 Billion Online

by Jotham Lim

China is phasing out the 'weight loss' health-food claim by 2028; online, health foods titled with it sold CN¥ 1.1 billion in the year to August 2026.

Health & Wellness Food & Beverage China

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