China
Explore content tagged with China. 290 items available.
The Snacks China Ate on 2026 World Cup Match Nights
Chinese fans bought more and more snacks into the World Cup kickoff — braised luwei +269% from April to June on regular online stores — while live-stream and...
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans bought more and more drinks for match nights into the June World Cup kickoff — energy and functional drinks +74% from April to June to CN¥ 75.5M...
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans bought more and more football gear into the June kickoff — national-team jersey revenue reached CN¥ 16.9M (+138% vs a year ago), footballs led a...
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese shoppers spent more and more on football gear, drinks and snacks before the 11 June World Cup kickoff — jerseys +138% vs a year ago, drinks +74% from...
Inside Midea's Home Advantage: Why a Domestic Leader Globalises
In its mature home market Midea is the No. 1 household-AC brand at ~28% share — and runs the same two-brand playbook it deploys abroad.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Moojing partnership study reads it through three pillars: campus 3C, re...
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...
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