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Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point
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Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point

by Quan Wenjun

Bigen holds 28.6% share on Tmall/JD.com while Douyin's men's hair color market rockets +689% YoY. Brand comparison, consumer profiles, and packaging pain poi...

China Personal Care mens-grooming
China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
Insights

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023

by Jotham Lim

China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.

China consumer-goods water-bottle
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
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Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023

by Jotham Lim

Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.

China consumer-goods water-bottle
China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023
Insights

China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023

by Quan Wenjun

China's online sports T-shirt market reached CN¥ 1.99 billion in Q3 2023, down -2.3% YoY, while yoga (+16.2%) and running (+8.1%) sub-categories outperform.

China apparel sports-wear
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
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China's Unsweetened Tea Surges +30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea hits CN¥ 590 million at +30% YoY, yet holds just 7.7% share vs. Japan's 85.2%.

China Food & Beverage tea
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
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Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China apparel sports-wear
Tonic Packaging Innovation: Powder Formats Surge +29.4%
Insights

Tonic Packaging Innovation: Powder Formats Surge +29.4%

by Quan Wenjun

China's tonic market reinvents traditional ingredients through powder (+29.4% YoY) and liquid (+28.5% YoY) formats targeting young urban consumers.

China Food & Beverage packaging
China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse
Insights

China Nuts & Roasted Snacks Q3 2023: Gift Boxes Surge as Daily Nuts Collapse

by Jotham Lim

Nuts & Roasted Snacks leads China's snack market at CN¥ 47.3B. Daily Nuts share halved while gift boxes tripled and no-additive nuts grew +37.6% YoY.

China Food & Beverage snack-food
China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation
Insights

China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

by Jotham Lim

China's online snack market reached CN¥ 45.8B in Jan-Jul 2023. Seven trends — from wellness ingredients to DIY — are reshaping category dynamics.

China Food & Beverage snack-food

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