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Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Insights

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out

by Quan Wenjun

Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.

China oral-care toothbrush
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Insights

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation

by Quan Wenjun

Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.

China oral-care innovation
How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market
Insights

How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market

by Jessie Wang

COROU holds 53.6% of China's CN¥ 2.7B moisturizing tissue market but faces pressure from Yipiao (+424%) and Congma (+2,968%) as value brands drive +81.2% vol...

China moisturizing-tissue Brand Analysis
China's CN¥ 56.8B Household Paper Market Surges on Volume Growth
Insights

China's CN¥ 56.8B Household Paper Market Surges on Volume Growth

by Jotham Lim

China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...

China consumer-goods household-paper
China's Personal Care Market Surges to CN¥ 117 Billion
Insights

China's Personal Care Market Surges to CN¥ 117 Billion

by Jotham Lim

China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.

Market Analysis China Personal Care
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Insights

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

China Southeast Asia baby-diapers
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
Insights

China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth

by Jotham Lim

China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.

Health Supplements China Probiotics
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges +666% as TCM Meets Modern Probiotics

by Jessie Wang

Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...

Health Supplements China traditional-medicine
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics

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