Consumer Insights
Explore content tagged with Consumer Insights. 8 items available.
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.
Hiking and Camping: Apparel for Hiking Travel Grows Over 100%
According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors annually....
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
Over the past four years, the COVID-19 pandemic has sparked a growing interest in physical and mental health. More people are changing their...
Why China's Milk Powder Brands Are Losing the Taste Test
Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.
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