Consumer Trends
Explore content tagged with Consumer Trends. 65 items available.
China's Online Maternal Nutrition Sales Rose 37.6% in 2025
China's online maternal nutrition sales rose 37.6% to CN¥ 4.13 billion in 2025, while infant formula stayed the largest category at CN¥ 50.93 billion.
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Outdoor camp wagons surged 708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.
Seven Super Categories Defied China's 2022 Market Slowdown
Seven categories grew over 15% YoY at CN¥ 10B+ scale on two leading Chinese marketplaces in 2022, while most large categories came under pressure.
Five Consumer Scenarios Driving China E-commerce in 2022
Five consumer scenarios drove niche growth of more than 1,000% YoY on two leading Chinese marketplaces in 2022, while the wider market there was almost flat.
Why Are Chinese Consumers Spending Billions of CNY on "Ugly" Fashion?
Crocs, Birkenstocks and snow boots, the "ugly shoe" trio, have taken Chinese social media by storm. Snow boots alone drew 1.04 million posts in a year.
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
Coenzyme Q10 made Taobao's 2023 top ten products as young Chinese consumers, working late and long, spend more on heart and energy supplements.
Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Chinese social media mentions of Harbin rose 55.58% to 5.832 million from September to December 2023, as younger tourists drove an ice-and-snow travel boom.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
In the China oral care market, sweep-vibration toothbrushes grew fastest of any concept in 2024 and hydroxyapatite toothpaste surged 155.6% YoY.
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