Consumer Trends
Explore content tagged with Consumer Trends. 65 items available.
74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
China's outdoor apparel sales passed CN¥30 billion online in 2023, nearly doubling. What 74 million social posts reveal for outdoor brands.
Spice of Life: Indonesia's Turmeric Craze & Philippines' Gummy Boom
Herbal supplements in Indonesia sold USD 17.44 million in 2023, up 268%, on turmeric and ginger, as gummies boom in the Philippines.
Unlocking Southeast Asia's Health Supplement Boom: Trends and Insights
Health supplement sales on leading Southeast Asian marketplaces reached USD 1.764 billion in 2023, up over 25% on 2022, as consumers grow more health-aware.
E-Bikes: The New Middle-Class Favorite in Europe and America
US e-bike imports rose 70% in 2021 to nearly 790,000, as middle-class buyers in Europe and America take to e-bikes priced from $1,000 to $5,000.
US Hiking and Camping: The Rise of Hiking Travel Apparel
US campsites drew about 40 million visitors a year by 2021, and on a leading US marketplace hiking shorts are the fastest-growing line of hiking apparel.
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
North America's sporting goods and outdoor equipment market was about USD 137.17 billion in 2022, as post-pandemic hiking and fishing took off in the US.
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
Over 90% of China's diabetics have type 2, and diabetic-friendly staple foods are a fast-growing niche. How brands are making low-carb staples tastier.
China Household Paper Market Hits CN¥ 56.8B on Volume Growth
China's online household paper market reached CN¥56.8 billion in MAT2025, up 11.3% YoY, as kitchen paper towels grew 45.6% and pocket tissue fell 10.3%.
China Anti-Hair Loss Market: Essences Grow Against the Trend
China's online anti-hair-loss sales fell 33.7% to CN¥4.14 billion, yet hair-loss essences and scalp care grew. Where the opportunities are.
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