Consumer Trends
Explore content tagged with Consumer Trends. 65 items available.
Outdoor Power Stations Surge 215% on China's Camping Boom
Portable power stations grew 215.1% YoY to CN¥ 285M as China's outdoor and camping market expands, creating a breakout consumer-electronics category.
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Online sales of freeze-dried pet food in China grew 28.5% YoY to CN¥ 1.14B in Q1 2023, as pet owners turn to premium nutrition for their pets.
China Milk Powder: Buyers Want Taste, Brands Sell Nutrition
In reviews from 2021 to 2023, taste drove 34-59% of milk powder purchase decisions in China, yet brands gave it under 5% of their messaging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
In 2023, eye protection lamp brands in China led on functionality (32.7%), while consumers cared most about design (30.5%), a gap in what each stressed.
China Water Bottle Market Q3 2023: The New Growth Pockets
Cold-retention insulated bottles grew 92% to CN¥ 552 million on two leading Chinese marketplaces in the year to August 2023, while ceramic bottles doubled.
Water Bottle IP Co-Branding in China: Q3 2023 Analysis
Moojing's IP Four-Dimensional Analysis scores Rubber Duck, Van Gogh and Snoopy as the closest co-branding fit for a Chinese water bottle brand in Q3 2023.
Car Seat Buyers: Female, Tier 1, and Focused on Ease of Use
China child car-seat social engagement grew 35.2% YoY in H1 2023, led by women aged 26-35 in Tier 1 cities who weigh ease of use and installation.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.