Mother & Baby
Explore content tagged with Mother & Baby. 23 items available.
Infant Formula PGC-UGC Gap Exposes Trust Deficit
In China's infant formula content, brands lead with ingredients (36.3%) while parents raise side effects 2.3 times as often, with allergy the top concern.
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
Indonesia and Vietnam drove +23.7% growth in Southeast Asia's online hygiene market to CN¥ 3.60 billion on two leading regional marketplaces in Jan-Oct 2024.
Baby Bottle and Cup Innovation in China's H1 2024 Market
Baby bottles (CN¥ 1.48 billion) and children's cups (CN¥ 1.04 billion) on two leading Chinese marketplaces in 2023: the brands, features and parent priorities.
China Baby Feeding Products H1 2024: Where Innovation Grows
China's baby feeding market split along innovation lines in 2023, as complementary food processors grew 101.3% and feeding appliances 6.6%.
Infant Nutrition & Baby Care: China Brand Analysis Q1 2024
Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife's allergen-free strategy and Aveeno's KOC-led social content playbook.
China Parent & Infant Market Q1 2024: What's Driving Growth
China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births and premiumisation reshape demand and content-led commerce grows.
China Child Car Seats: CN¥ 5,000+ Segment More Than Doubles
China's online child car seat market premiumised in H1 2023: the CN¥ 5,000+ segment more than doubled (+137.4% YoY) as growth concentrated above CN¥ 4,000.
Car Seat Buyers: Female, Tier 1, and Focused on Ease of Use
China child car-seat social engagement grew 35.2% YoY in H1 2023, led by women aged 26-35 in Tier 1 cities who weigh ease of use and installation.
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