Seasonal & Festival
Explore content tagged with Seasonal & Festival. 17 items available.
Content-Led Commerce Takes 55% of China Online Beauty Sales
Content-led commerce carried 55% of online beauty sales across three major China marketplaces in January-July 2026, up from 28% in 2022.
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans bought more and more football gear into the June kickoff — national-team jersey revenue reached CN¥ 16.9M (+138% vs a year ago), footballs led a...
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese shoppers spent more and more on football gear, drinks and snacks before the 11 June World Cup kickoff — jerseys +138% vs a year ago, drinks +74% from...
The Snacks China Ate on 2026 World Cup Match Nights
Chinese fans bought more and more snacks into the World Cup kickoff — braised luwei +269% from April to June on regular online stores — while live-stream and...
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans bought more and more drinks for match nights into the June World Cup kickoff — energy and functional drinks +74% from April to June to CN¥ 75.5M...
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Tmall Campus × Moojing read.
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Tmall Campus × Moojing study reads it through three pillars.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...
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