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Social Media

Explore content tagged with Social Media. 9 items available.

74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?
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74 Million+ Voice Volume, How Can Outdoor Brands Break Through Using Social Media Information?

by Jotham Lim

1.Voice Volume: Refers to the total number of posts, that is, the sum of the number of posts containing the current keyword.

Outdoor Sports Consumer Insights Hiking & Camping
Hiking and Camping: Apparel for Hiking Travel Grows Over 100%
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Hiking and Camping: Apparel for Hiking Travel Grows Over 100%

by Jessie Wang

According to the American Camping Association, there were 4,300 campsites in the US by 2021, attracting approximately 40 million visitors annually....

Outdoor Sports Consumer Insights Hiking & Camping
Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar
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Post-Pandemic Boom: Outdoor Hiking and Fishing Bait Markets Soar

by Jessie Wang

Over the past four years, the COVID-19 pandemic has sparked a growing interest in physical and mental health. More people are changing their...

Outdoor Sports Consumer Insights Hiking & Camping
How Imperfect Baking Content Drove 2.5M Interactions in China
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How Imperfect Baking Content Drove 2.5M Interactions in China

by Jotham Lim

An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.

Social Media China baked-goods
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
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Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025

by Jotham Lim

Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.

Social Media China baked-goods
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
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Screen Time Anxiety Drives 1.43M Vision Posts by Parents

by Jessie Wang

Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...

Social Media China children-health
Social Media Drives Sanitary Napkin Brand Discovery
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Social Media Drives Sanitary Napkin Brand Discovery

by Jotham Lim

Sanitary napkin social media discussion surged +85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.

Social Media China feminine-hygiene
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
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Social Media Trends in China's Lighting Market: 2023 Platform Dynamics

by Quan Wenjun

Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.

Social Media China lighting
China Eye Protection Lamp Market Hits Social Media Inflection Point
Insights

China Eye Protection Lamp Market Hits Social Media Inflection Point

by Jessie Wang

China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.

Social Media China eye-protection-lamp

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