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Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
News & Announcements

Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?

by Quan Wenjun

Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...

Haidilao Grew Condiment Sales +63% While Takeaway Fell
News & Announcements

Haidilao Grew Condiment Sales +63% While Takeaway Fell

by Jotham Lim

Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.

Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
News & Announcements

Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?

by Quan Wenjun

This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...

Customer Acquisition Costs Doubled in China's E-commerce
News & Announcements

Customer Acquisition Costs Doubled in China's E-commerce

by Quan Wenjun

Alibaba's customer acquisition cost surged to CN¥ 477 per person, driving Chinese brands to pivot from traffic to product power.

Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
News & Announcements

Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?

by Quan Wenjun

Harbin, a city in Heilongjiang, China, is gaining unprecedented popularity this winter. Unlike the usual trend of heading south for vacations,...

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
News & Announcements

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out

by Quan Wenjun

Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.

Indonesia boasts the largest online beauty and skincare market in Southeast Asia
News & Announcements

Indonesia boasts the largest online beauty and skincare market in Southeast Asia

by Jotham Lim

<h2>In the Southeast Asian online market, Indonesia boasts a significant presence in the beauty and personal care sector, characterized by a diverse...

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
News & Announcements

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation

by Quan Wenjun

Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.

Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities
News & Announcements

Thailand: Lip Makeup Sees High Growth, with Hydration and Sun Protection as Core Functionalities

by Jessie Wang

In 2023, the sales of beauty and personal care products on Shopee and Lazada in Thailand saw a significant surge, with particular attention on the...

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