All News & Research
334 articles available
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Insights5 min read
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.
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Insights3 min read
Technical Trust Is the Bridge to Outdoor Premiumization
Durability, waterproofing, breathability, fit, comfort, and setup ease are the consumer proof points that help outdoor brands justify upgrades.
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Insights3 min read
Why Hiking Became China’s Outdoor Revenue Backbone
Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.
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Insights4 min read
China Outdoor Lifestyle Market 2026: Scale, Segments, Trust
China’s outdoor lifestyle market reached CN¥ 124.36 billion in 2025 sales measured by Moojing; hiking, camping and cycling each need their own strategy.
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Insights3 min read
Camping Turns Outdoor Discovery Into Weekend Identity
Camping’s role in China’s outdoor market is recruitment: social scenes, family plans and beginner confidence turn lifestyle interest into first purchases.
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Insights5 min read
Gummies, Drinks And Sachets Make Supplements Easier To Buy Again
Gummies, sachets, powders and drinks are making supplements easier to take and repeat in China's healthy-snacks market, driving format innovation and repeat.
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Insights5 min read
Sleep Is The Clearest Opening In China's Snackable Wellness Market
Sleep combines scale and momentum in China's snackable wellness market: 24.3M sleep-health posts in 2025, up 17%. Why it is the clearest 2026 opening.
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Insights4 min read
China's Healthy Snacks Market Has Gone Mainstream
China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.
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Insights5 min read
Consumers Want Clearer Results, Better Taste And Better Value
Consumers are pushing China's health-snack brands for clearer results, better taste and stronger value, reshaping product formulation and positioning for 2026.
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