Brand Strategy
Explore content tagged with Brand Strategy. 26 items available.
Yaduo Planet vs. SIDANDA: Two Premium Bedding Strategies Reshaping China's Sleep Market
China's CN¥46 billion online bedding market split by price in H1 2024. How Yaduo Planet's hotel pillows and SIDANDA's goose down built two premium brands.
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Sales of Ochirly's Chen Fenwan co-branded products picked up again 10 months after launch, which suggests artist partnerships can build lasting brand value.
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.
Brand Competition in US Online Supplements: 2023 Insights
How brands compete in the US online dietary supplements market in 2023, from pricing and subscriptions to gummies and strategies for challengers.
How Chow Tai Sang Uses IP and Guochao Craft in Gold Jewelry
Online gold jewelry sales in China grew 27.3% in Q1 2024. How Chow Tai Sang builds its gold range on IP collaborations, guochao craft and design.
Vans in China: Design Heritage and Consumer Insights
What China's sportswear consumers valued in Vans in the year to May 2023, from its checkerboard pattern and retro styling to sizing and fit.
Retro Sneakers and Price Tiers Shape China's Sportswear
How retro-design sneakers, the running boom and price positioning shaped brand strategy in China's online sportswear market in the year to May 2023.
Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.