Brand Strategy
Explore content tagged with Brand Strategy. 26 items available.
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
Consumers Want Clearer Results, Better Taste And Better Value
Consumers are pushing China's health-snack brands for clearer results, better taste and stronger value, reshaping product formulation and positioning for 2026.
China's Dairy and Snack Groups Move Into Pet Food
Yili, Bright Dairy, Three Squirrels and Want Want have moved into pet food in China, drawn to a pet market Moojing sizes at USD 11.9 billion.
Indonesia vs Thailand vs Vietnam: Three Beauty Strategies
Beauty brands on a leading regional marketplace consolidated sharply in the year to March 2026, and differently in Indonesia, Thailand and Vietnam.
Niche Fragrance Brands Surge in China as Shoppers Trade Up
Niche and salon fragrance houses grew by up to 165% on a leading marketplace in China. Why consumers are trading up to exclusive, skin-close scents.
Mid-Tier Brands Grow 7.5% in China's Online Cosmetics
Mid-tier brands grew sales 7.5% and added 2.1 points of share in China's online cosmetics market in H1 2025, on product innovation and content marketing.
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround
Fuping persimmon cakes sold CN¥63.12 million on Chinese e-commerce in October, up 506% year on year: how a regional speciality went mainstream.
Value Brands Reshape China's CN¥ 2.7B Online Tissue Market
China's online moisturizing tissue market reached CN¥ 2.7 billion in MAT2025, as value brands drove 81.2% volume growth and cut average prices.
China's Online Moisturizing Tissue Sales Grow 24.5%
Online sales of moisturizing tissue in China reached CN¥ 1.95 billion in Jan–Oct 2024, up 24.5%, as challenger brands compete on value pricing and ingredients.
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