Brand Strategy
Explore content tagged with Brand Strategy. 26 items available.
China Weight Management Online: Four Moves for Brands
Four moves for brands in China's online weight-management market: sell protein by the gram, reformulate, drop phased-out claims, make no medical claim.
Five Crafts Doubled Online in China: Four Moves for Brands
Five craft and hobby products grew 116% on three of China's largest marketplaces in the year to August 2026. Four recommendations for brands.
China Online Beauty Growth Slows to 1.1%: Five Moves for H2
China's online beauty category grew 1.1% in January-July 2026 across three major marketplaces. Five recommendations for brands for H2 2026.
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
China Premium Skincare Online Sales Fell 11.6% in H1 2026
Online premium skincare sales in China fell 11.6% in H1 2026 while luxury grew 9.1%. Where Chinese shoppers are trading down, and where they trade up.
Beverage Efficacy Claims Grew 26.6% in China in H1 2026
Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.
China Online High-Protein Snack Sales Grew 14.1% in H1 2026
China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, and emotional claims led five snack selling-point dimensions, at 30.9%.
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare took 83.0% of value against baby bath on a leading China marketplace in Jan–May 2026, growing 13.4% to 6.8%, yet both trade up equally.
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks, $35–$43 volume and ~$120 specification parity.
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