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Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
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Urban Light Outdoor 2024: How the Trail Style Took Over the Commute

by Jessie Wang

In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...

China Apparel Autumn Winter
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
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Colour & Style 2024: China's Winter Wardrobe as Emotional Expression

by Jotham Lim

In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...

China Apparel Autumn Winter
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
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Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy

by Jessie Wang

In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...

China Apparel Autumn Winter
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
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China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe

by Jotham Lim

China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...

China Apparel Autumn Winter
China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year
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China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year

by Jessie Wang

China's pet supplement market hit CN¥ 3.69 billion in MAT 2025, up 20.3% YoY — a low-concentration blue ocean where domestic brands grow fastest.

China Pet Supplements Pet Health
China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks
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China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks

by Jotham Lim

China's online pet staple food market reached CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion (+9.5%) — and cats and dogs now follow dive...

China Pet Food Cat Food
China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category
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China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category

by Quan Wenjun

China's pet snack market reached CN¥ 8.19 billion in MAT 2025, up +8.1% YoY — domestic brands and festival-scene emotional demand drive the growth.

China Pet Food Pet Snacks
China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine
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China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine

by Jessie Wang

China's online dog-and-cat food market reached CN¥ 41.38 billion in MAT 2025 (+9.0% YoY). Growth is concentrating in functional, precision-health products as...

China Pet Food Pet Supplements
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
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Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist

by Quan Wenjun

China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew +225.1% in 2025.

China Dietary Supplements Sleep

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