Fashion
Explore content tagged with Fashion. 7 items available.
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.
China Fashion & Footwear: Q1 2024 Market Trends
China's fashion, footwear and bags online market in Q1 2024 — market size, growth concepts, and emerging trends from Moojing.
China Outdoor Apparel Surges +22.2% on Camping Boom
China's outdoor apparel market hit CN¥ 8.46B in 2023MAT, up +22.2% YoY, driven by shell jackets and camping culture.
China Fashion Drops -13.8% but Premiumization Lifts ASP
China's Tmall fashion market fell to CN¥ 493B in 2022, yet all 15 sub-categories raised average prices as consumers traded up.
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