Fashion & Accessories
Explore content tagged with Fashion & Accessories. 33 items available.
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...
Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
China Fashion Hits CN¥ 695B as Shoppers Trade Up
China's fashion market reached CN¥ 695.48B in MAT2025 as outdoor apparel grew +21.5% YoY and shoppers traded up to functional, premium-priced pieces.
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor apparel +21.5%, functional underwear +31%: how three brand archetypes are capturing China's fashion growth while scale stops paying.
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
Women's dedicated sportswear reached CN¥ 29.80 billion online (+8.4% YoY) and unisex products expanded to 41.5% of China's online sportswear gender mix.
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew +5.0% and content-driven commerce lifted its channel share from 20.8% to 27.4%.
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