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food-beverages

Explore content tagged with food-beverages. 6 items available.

Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
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Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge

by Jotham Lim

Beyond food: sports and electronics gifting for China's Mid-Autumn and National Day festivals, H2 2025, with category demand and consumer signals from Moojing.

food-beverages
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
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Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories

by Jotham Lim

A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.

food-beverages
Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline
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Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline

by Jessie Wang

China's mooncake market trends for H2 2025: flavour and format innovation, gifting demand and fast-growing sub-categories, from Moojing data.

food-beverages
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
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Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories

by Quan Wenjun

Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.

food-beverages
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
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China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge

by Jotham Lim

China's food e-commerce landscape shifts as content platforms triple their share and health-driven categories surge +29% YoY, redrawing the channel and demand.

China food-beverages ecommerce
Data-Driven Product Selection for China's Beverage Market
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Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.

China food-beverages market-research

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