Personal Care
Explore content tagged with Personal Care. 43 items available.
Value Brands Reshape China's CN¥ 2.7B Online Tissue Market
China's online moisturizing tissue market reached CN¥ 2.7 billion in MAT2025, as value brands drove 81.2% volume growth and cut average prices.
China Household Paper Market Hits CN¥ 56.8B on Volume Growth
China's online household paper market reached CN¥56.8 billion in MAT2025, up 11.3% YoY, as kitchen paper towels grew 45.6% and pocket tissue fell 10.3%.
China Anti-Hair Loss Market: Essences Grow Against the Trend
China's online anti-hair-loss sales fell 33.7% to CN¥4.14 billion, yet hair-loss essences and scalp care grew. Where the opportunities are.
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up 22.8% YoY, driven by fragrance innovation and the rise of content-led commerce.
Scent Leads China's Body Care and Rivals Efficacy in Hair
Scent drives 50.2% of China's body care buzz. Online sales of fragrance-retaining body care rose 61.8% in MAT2025, and fragrance-retaining hair care 38.5%.
China Personal Care H1 2025: The Shift to Content Commerce
How demand in China's personal-care market moved between channels in H1 2025, with the fastest-growing sub-categories and the brand signals behind them.
Volume, Not Value: China's Online Electric Razor Market, MAT 2025
China's online electric razor category: CN¥ 10.53bn on 87.99m units, +18.7% in MAT 2025; a value-tier shift, two channel archetypes, four experience gaps.
Celebrity Marketing in China: What Philips and Jay Chou Show
Philips' Jay Chou campaign drove 428,171 posts and moved the brand's social discussion towards under-30 consumers. What celebrity endorsement in China delivers.
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
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