Southeast Asia

Insights

Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes

May 21, 2026 by Jessie Wang

Southeast Asia's online beauty market hit CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare doubled cosmetics. Indonesia anchors volume; Singapore anchors pre...

Beauty Skincare Southeast Asia

Insights

Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated

May 19, 2026 by Jotham Lim

Southeast Asia's online appliance markets are diverging — Vietnam runs small and fragmented (leading-10 brands 12%); Singapore runs concentrated and premium ...

Southeast Asia Home Appliances Vietnam

Insights

Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration

May 17, 2026 by Quan Wenjun

Chinese brands now hold 70.3% of Indonesia's leading 3C brand cohort. Indonesia 3C grew +28.8% YoY to CN¥ 21B — the fastest growth in the region.

Southeast Asia 3C Digital Smartphones

Insights

Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together

May 15, 2026 by Jessie Wang

Three Southeast Asia online consumer categories — beauty, 3C digital, home appliances — collectively crossed CN¥ 165.93 billion in 2025. Indonesia leads scal...

E Commerce Southeast Asia Market Intelligence

Insights

Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies

Apr 18, 2026 by Jotham Lim

40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.

Beauty Southeast Asia Brand Analysis

Insights

SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%

Apr 18, 2026 by Jessie Wang

Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.

Skincare Southeast Asia Vietnam

Insights

Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee

Apr 18, 2026 by Quan Wenjun

SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.

E Commerce Beauty Southeast Asia

Insights

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

Sep 4, 2025 by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

China Southeast Asia baby-diapers

Insights

Indonesia and Vietnam Lead SE Asia's Hygiene Boom

Feb 7, 2025 by Quan Wenjun

Indonesia and Vietnam drive SE Asia's +23.7% hygiene market growth to CN¥ 3.6B, led by Shopee's +43.8% surge and rising brand competition.

hygiene-products Southeast Asia baby-diapers