Beauty & Skincare
Explore content tagged with Beauty & Skincare. 48 items available.
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.
Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies
40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's online perfume market hit CN¥ 90B. Premium and content-led channels each ran ~$300M in six months at a 4.2x price gap, serving different buyers.
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
Reviews show sustainability is not what makes Chinese beauty buyers purchase, yet refills score 5.6 to 1 on satisfaction. The adoption gap explained.
Sustainability in China's Beauty Market: What Consumers Actually Value
Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.
Amazon Botanicals in China: Zero Penetration, Maximum Opportunity
Amazon botanicals have 0% penetration in Chinese skincare. A differentiation opportunity while rivals fight over Centella Asiatica.
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