Brand Strategy
Explore content tagged with Brand Strategy. 24 items available.
China Beauty 2026: Growth Slows to 1.1%, Five Moves for H2
China's online beauty category grew +1.1% in January-July 2026 across three major marketplaces. Five recommendations for brands for H2 2026.
RED Carries 89.4% of China's Skincare Dupe Conversation
RED carried 89.4% of China's social conversation about skincare dupes in 2024-2025 but 19.9% of skincare talk. Where China's beauty conversation happens.
China Premium Skincare Fell 11.6% in H1 2026 as Luxury Grew
Premium skincare in China fell −11.6% in H1 2026 while luxury skincare grew +9.1%. Where Chinese shoppers are trading down, and where they are trading up.
Beverage Efficacy Claims Grew 26.6% in China in H1 2026
Drinks sold on efficacy claims grew 26.6% online in China in H1 2026, the fastest of six selling-point dimensions, while flavour held at CN¥ 8.06 billion.
China's High-Protein Snack Sales Grew 14.1% in H1 2026
China's online high-protein snack sales grew 14.1% to CN¥ 6.75 billion in H1 2026, while emotional selling points grew fastest across snacks, at 30.9%.
Two Categories, One Aisle: What China's Baby Care Shoppers Actually Pay For
Baby skincare is 83% of value on a leading China marketplace and grew twice as fast as baby bath. But the share of purchases above twice each category's own ...
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks — $35–$43 volume and ~$120 specification parity.
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
Consumers Want Clearer Results, Better Taste And Better Value
Consumers are pushing China's health-snack brands for clearer results, better taste and stronger value, reshaping product formulation and positioning for 2026.
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