E-commerce & Channels
Explore content tagged with E-commerce & Channels. 44 items available.
Content-Led Commerce Takes 55% of China Online Beauty Sales
Content-led commerce carried 55% of online beauty sales across three major China marketplaces in January-July 2026, up from 28% in 2022.
Camping Turns Outdoor Discovery Into Weekend Identity
Camping’s role in China’s outdoor market is recruitment: social scenes, family plans, and beginner confidence convert lifestyle interest into first purchas
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
Three Southeast Asia online consumer categories — beauty, 3C digital, home appliances — collectively crossed CN¥ 165.93 billion in 2025. Indonesia leads scal...
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's online perfume market hit CN¥ 90B. Premium and content-led channels each ran ~$300M in six months at a 4.2x price gap, serving different buyers.
Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets
SEA beauty e-commerce reaches $4.33B across Indonesia, Thailand and Vietnam. Three diverging category structures; hair care is the only universal winner.
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged +24.5%, OWS earphones +86.2%, and action cameras +69.0%.
China's Digital Electronics Market: Platform Divergence Defines 2024
China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...
China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025
China's maternity and baby online market hit CN¥ 223.78B in 2025, growing +12.6% YoY. Analysis of category dynamics, channel shifts, and brand strategies.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.