Personal Care
Explore content tagged with Personal Care. 43 items available.
Two Playbooks, Both Winning: The Export-Challenger Strategy in US and UK Hairdryers
$41M vs $13M in two-year US revenue: export challengers are winning hairdryer share with two playbooks — $35–$43 volume and ~$120 specification parity.
The Hairdryer Price Ladder: Where Listings Crowd and Where Revenue Sits
Entry products are 62.0% of US hairdryer listings but 39.1% of revenue, while the flagship tier is 3.1% of listings and 15.8% of revenue.
Where the Money Actually Is in the US and UK Hairdryer Market
Entry hairdryers are 62.0% of US listings but 39.1% of revenue. Where the money sits in an $889M US and $127M UK category, and what it means for entry.
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
How China's disposable-hygiene brands are expanding into Southeast Asia in H2 2025: category demand, market-entry signals and growth opportunities, by Moojing.
Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market
Safety and innovation in China's feminine-hygiene market, H2 2025: material trends, fast-growing formats and consumer-demand signals from Moojing data.
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
China's disposable-hygiene market in H2 2025: how content-led commerce reshaped demand, the fast-growing formats, and why safety now drives purchases.
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.
How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market
COROU holds 53.6% of China's CN¥ 2.7B moisturizing tissue market but faces pressure from Yipiao (+424%) and Congma (+2,968%) as value brands drive +81.2% vol...
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