sportswear
Explore content tagged with sportswear. 7 items available.
Inside the Battle: FILA vs. ANTA, Nike vs. Domestic Brands in China's Sportswear Arena
FILA overtook ANTA with CN¥ 10.2B in online sales (+38.4% YoY) while Nike defended 12.6% share. Women's sportswear outpaced men's as the market's primary gro...
China's Sportswear Market Q2 2024: Li Ning Faces a CN¥ 385.8B Battlefield Reshaped by FILA and Douyin
China's sportswear market reached CN¥ 385.8B in 2023. FILA overtook ANTA online with +38.4% growth while Douyin expanded to 27.4% channel share, reshaping co...
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.
Fila and New Balance Disrupt Sportswear Rankings
Fila grows +15.5% and New Balance +17.7% YoY as retro sneakers reshape China's sportswear brand rankings in MAT2023.
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