Sportswear
Explore content tagged with Sportswear. 7 items available.
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
Women's dedicated sportswear reached CN¥ 29.80 billion online (+8.4% YoY) and unisex products expanded to 41.5% of China's online sportswear gender mix.
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew +5.0% and content-driven commerce lifted its channel share from 20.8% to 27.4%.
China Sportswear & Outdoor Footwear: Q1 2024 Brand Race
China's sportswear and outdoor footwear market in Q1 2024 — brand race analysis, FILA case study, and consumer demographics.
Inside Vans' -49% Collapse: China Market Lessons
Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.
Fila and New Balance Disrupt Sportswear Rankings
Fila grew +15.5% and New Balance +17.7% YoY as retro sneakers reshaped China's sportswear brand rankings in MAT2023, shifting competition across price tiers.
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