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China & Southeast Asia

Explore content tagged with China & Southeast Asia. 12 items available.

Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes
Insights

Southeast Asia Beauty 2026: Skincare Anchors, Singapore Premiums, Indonesia Volumes

by Jessie Wang

Southeast Asia's online beauty market hit CN¥ 40.45 billion in 2025 (+23.8% YoY). Skincare doubled cosmetics. Indonesia anchors volume; Singapore anchors pre...

Beauty & Skincare China & Southeast Asia
Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated
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Southeast Asia Home Appliances 2026: Vietnam Runs Fragmented, Singapore Runs Concentrated

by Jotham Lim

Southeast Asia's online appliance markets are diverging — Vietnam runs small and fragmented (leading-10 brands 12%); Singapore runs concentrated and premium ...

Home Appliances China & Southeast Asia
Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration
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Southeast Asia 3C 2026: Chinese Brands Complete the Indonesia Migration

by Quan Wenjun

Chinese brands now hold 70.3% of Indonesia's leading 3C brand cohort. Indonesia 3C grew +28.8% YoY to CN¥ 21B — the fastest growth in the region.

Consumer Electronics China & Southeast Asia
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
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Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together

by Jessie Wang

Three Southeast Asia online consumer categories — beauty, 3C digital, home appliances — collectively crossed CN¥ 165.93 billion in 2025. Indonesia leads scal...

China & Southeast Asia E-commerce & Channels Market Sizing
Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets
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Southeast Asia Beauty E-commerce: $4.33 Billion Across Three Diverging Markets

by Quan Wenjun

Beauty e-commerce across Indonesia, Thailand and Vietnam, a market sized at $4.3B: the categories carrying growth and the consumers behind them.

Beauty & Skincare China & Southeast Asia E-commerce & Channels
SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%
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SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%

by Jessie Wang

Vietnam's YLEE grew 5,300% to create a new acne-care category. Inside the $2.19B Southeast Asia skincare market on Shopee and the brands driving its growth.

Beauty & Skincare China & Southeast Asia
Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies
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Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies

by Jotham Lim

40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.

Beauty & Skincare China & Southeast Asia Brand Strategy
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
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Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

Mother & Baby China China & Southeast Asia
Indonesia and Vietnam Lead SE Asia's Hygiene Boom
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Indonesia and Vietnam Lead SE Asia's Hygiene Boom

by Quan Wenjun

Indonesia and Vietnam drive SE Asia's +23.7% hygiene market growth to CN¥ 3.6B, led by Shopee's +43.8% surge and rising brand competition.

Mother & Baby Personal Care China & Southeast Asia

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