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Tofu Seasonings: Social Media Recipes Drive Market Growth
Insights

Tofu Seasonings: Social Media Recipes Drive Market Growth

by Jotham Lim

China's tofu seasonings reached CN¥ 110.6M as viral social-media recipes create breakout products on Douyin, turning a niche condiment into a growth category.

China seasonings tofu
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
Insights

China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

by Quan Wenjun

China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...

China health-devices sleep-devices
Brand Competition in China's Sleep & Hair Growth Device Markets
Insights

Brand Competition in China's Sleep & Hair Growth Device Markets

by Quan Wenjun

Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...

China health-devices sleep-devices
Douyin Reshapes China's CN¥ 24.4B Seasonings Market
Insights

Douyin Reshapes China's CN¥ 24.4B Seasonings Market

by Jotham Lim

Douyin seasonings sales surged +46.8% to CN¥ 7.1B, approaching Taobao parity, with BBQ seasoning up +174.2% as content commerce reshapes China's condiment.

E Commerce China seasonings
China's Rice Sauce Market Rides Health and Flavor Trends
Insights

China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice-sauce market sees health trends take hold: low-fat +177.0% and oil-free +91.9%, while Douyin sales grow +36.4% and reshape the seasoning category.

China seasonings rice-sauce
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
Insights

China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

by Quan Wenjun

China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.

China pet-products
China's Oral Care Market Hits CN¥ 34.35 Billion in 2024
Insights

China's Oral Care Market Hits CN¥ 34.35 Billion in 2024

by Jessie Wang

China's online oral care market surged +17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at +28.6% growth, as premium and functional formats gain share.

Market Analysis China oral-care
Male Mood-Probiotic Share Surges to 44.5% in China
Insights

Male Mood-Probiotic Share Surges to 44.5% in China

by Jotham Lim

Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.

China Probiotics Health & Wellness
Joint Health Emerging Ingredients Outpace +188% Average
Insights

Joint Health Emerging Ingredients Outpace +188% Average

by Quan Wenjun

China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.

China Dietary Supplements joint-health

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