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China Eye Protection Lamp Market Hits Social Media Inflection Point
Insights

China Eye Protection Lamp Market Hits Social Media Inflection Point

by Jessie Wang

China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.

Social Media China eye-protection-lamp
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
Insights

Brand vs Consumer Focus Gap in China's Eye Protection Lamps

by Jessie Wang

Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.

Consumer Insights China eye-protection-lamp
CBP Ingredient Surges +591.8% in Children's Milk Powder
Insights

CBP Ingredient Surges +591.8% in Children's Milk Powder

by Jessie Wang

CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years.

China dairy milk-powder
China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023
Insights

China's Adult Milk Powder Market: CN¥ 9.18bn Online Sales in 2023

by Quan Wenjun

China's adult milk powder market hit CN¥ 9.18bn in online sales in 2023, up +16.1% YoY. This analysis covers market size, brand competition, price tiers, and...

China dairy adult-milk-powder
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Insights

Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps

by Jessie Wang

Pregnant women and elderly caregivers drive 68% of China's adult milk powder discussion, yet brands still lead with nutrition messaging — not the taste and s...

China dairy adult-milk-powder
Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023
Insights

Five Brands Battle for Eye Protection Desk Lamp Share in Q4 2023

by Jotham Lim

Five brands compete for eye protection desk lamp share in Q4 2023. EYESPRO leads volume; Philips and NVC lead engagement.

China eye-protection-lamp competitive-intelligence
China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment
Insights

China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment

by Quan Wenjun

China's bone health supplement market hit CN¥ 8.37B (+57.4% YoY) in 2023. Children's height-growth products surged +117.5% YoY while hydrolyzed egg yolk grew...

China Health & Wellness supplements
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
Insights

China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023

by Jessie Wang

China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.

China Health & Wellness supplements
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
Insights

China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges

by Jotham Lim

Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.

China Personal Care mens-grooming

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