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Outdoor Power Supplies Surge +215% on China Camping Boom
Insights

Outdoor Power Supplies Surge +215% on China Camping Boom

by Jotham Lim

China's outdoor camping appliance market hits CN¥ 1.86B as portable power stations transform from niche to must-have infrastructure.

Appliances China outdoor-appliances
China Outdoor Apparel Surges +22.2% on Camping Boom
Insights

China Outdoor Apparel Surges +22.2% on Camping Boom

by Jotham Lim

China's outdoor-apparel market hit CN¥ 8.46B in 2023 MAT, up +22.2% YoY, driven by shell jackets and camping culture as outdoor lifestyle goes mainstream.

Fashion China outdoor-apparel
Quercetin Surges +105% as Novel Ingredients Reshape Supplements
Insights

Quercetin Surges +105% as Novel Ingredients Reshape Supplements

by Jessie Wang

Quercetin grew +105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.

China Supplements nutritional-health
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
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Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY

by Quan Wenjun

Milk thistle supplements hit CN¥ 458M in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care, opening a fast-growing supplement segment.

China Dietary Supplements Health & Wellness
Social Media Trends in China's Lighting Market: 2023 Platform Dynamics
Insights

Social Media Trends in China's Lighting Market: 2023 Platform Dynamics

by Quan Wenjun

Xiaohongshu drives 90% of mentions, Douyin captures 68% of engagement. Social media trends reshaping China's eye protection lighting market in 2023.

Social Media China lighting
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
Insights

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis

by Jotham Lim

E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.

E Commerce China lighting
Smart Appliances Lead China's CN¥ 508B Appliance Market
Insights

Smart Appliances Lead China's CN¥ 508B Appliance Market

by Jessie Wang

China's CN¥ 508B home-appliance market grew +1.5% YoY in 2022, with smart appliances leading at +5.3% growth as connected features drive premium demand.

Appliances China smart-home
China Home Appliances: Emerging Categories Drive Q1 2023 Recovery
Insights

China Home Appliances: Emerging Categories Drive Q1 2023 Recovery

by Jessie Wang

China's CN¥ 50.41 billion appliance market narrows decline to -1.5% YoY as outdoor power, floor scrubbers, and wall breakers surge.

Appliances China
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
Insights

Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium

by Quan Wenjun

China's freeze-dried pet food grew +28.5% YoY in Q1 2023, reaching 48.7% penetration in dog staple food as premium nutrition becomes a mainstream pet-owner.

Consumer Trends China Pet Food

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