E-commerce & Channels
Explore content tagged with E-commerce & Channels. 44 items available.
Content-Led Commerce Takes 55% of China Online Beauty Sales
Content-led commerce carried 55% of online beauty sales across three major China marketplaces in January-July 2026, up from 28% in 2022.
Camping Turns Outdoor Discovery Into Weekend Identity
Camping’s role in China’s outdoor market is recruitment: social scenes, family plans and beginner confidence turn lifestyle interest into first purchases.
Southeast Asia 2026: Three Online Consumer Categories Cross CN¥ 165B Together
Beauty, 3C digital and home appliances in Southeast Asia crossed CN¥ 165.93 billion online in 2025; beauty grew fastest at 23.8%, 3C led on scale.
Southeast Asia Beauty E-commerce: $4.33B in Three Markets
Beauty sales on a leading regional marketplace in Indonesia, Thailand and Vietnam reached $4.33B in the year to March 2026; hair care grew in all three.
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
China's perfume market is worth an estimated CN¥ 90B. Online, premium and content-led channels each sold about $300M in six months, at a 4.2x price gap.
Chinese Beauty Sustainability: Reviews Show an Adoption Gap
Reviews show sustainability is not what makes Chinese beauty buyers purchase, yet refills score 5.6 to 1 on satisfaction. The adoption gap explained.
China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged 24.5%, OWS earphones 86.2%, and action cameras 69.0%.
China's Digital Electronics Market: What Defined 2024
China's digital electronics in 2024 saw new earphone forms gain ground and trade-ins lift major appliances, as AI penetration hit 46.4% in learning machines.
China's Maternity & Baby Market Reaches CN¥ 223.78 Billion Online: Key Growth Drivers and Competitive Landscape in 2025
China's maternity and baby online market reached CN¥ 223.78 billion in 2025, up 12.6% YoY, as maternal nutrition grew 37.6% and online share rose to 46.1%.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.