Food & Beverage
Explore content tagged with Food & Beverage. 67 items available.
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
Mid-Autumn Drinks: Why Alcohol and Chilled Dairy Grew Most
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
How Haidilao Restructured Its Restaurant Network in 2021
Why Haidilao closed restaurants opened during the pandemic, and how a smaller network and a move into online retail prepared the hotpot chain for 2022.
Why Haidilao Is Building an Online Retail Business
Why Haidilao, built around dine-in hotpot, moved into condiments, other restaurant brands and online retail, and its aim to become a food technology company.
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
How Haidilao Took Its Hotpot Condiments Online
How Haidilao carried the trust built in its hotpot restaurants into online sales of seasoning bases, dipping sauces and self-heating kits.
Sugar Friends Full Satiate Explodes With Tens Of Millions In Sales, What Are The New Trends In Diabetic Staples?
Over 90% of China's diabetics have type 2, and diabetic-friendly staple foods are a fast-growing niche. How brands are making low-carb staples tastier.
October Sales Growth Exceeds 500%, Fuping Persimmon Cakes' Glamorous Turnaround
Fuping persimmon cakes sold CN¥63.12 million on Chinese e-commerce in October, up 506% year on year: how a regional speciality went mainstream.
How Imperfect Baking Content Drove 2.5M Interactions in China
An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.
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