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Food & Beverage

Explore content tagged with Food & Beverage. 67 items available.

Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
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Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025

by Jotham Lim

Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging 148% YoY as consumers shift from consumption to emotional expression.

Food & Beverage China Social & Content
Tofu Seasonings: Social Media Recipes Drive Market Growth
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Tofu Seasonings: Social Media Recipes Drive Market Growth

by Jotham Lim

China's tofu seasonings reached CN¥ 110.6M online as viral social-media recipes created breakout products, turning a niche condiment into a growth category.

Food & Beverage China
China's Online Seasonings Market Reaches CN¥ 24.4B in 2023
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China's Online Seasonings Market Reaches CN¥ 24.4B in 2023

by Jotham Lim

China's CN¥ 24.4 billion online seasonings market shifted toward content-led commerce in 2023, as basic seasonings overtook compound seasonings.

Food & Beverage China E-commerce & Channels
China's Rice Sauce Market Rides Health and Flavor Trends
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China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice sauce segment turns health-conscious: low-fat products grew 177.0% and oil-free 91.9% as content commerce reshapes discovery.

Food & Beverage China
China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows
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China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows

by Jotham Lim

China's food e-commerce landscape shifts as content platforms triple their share and health food grows 29% YoY, redrawing the channel and demand.

Food & Beverage China E-commerce & Channels
China Electrolyte Drinks: From Recovery to Daily Hydration
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China Electrolyte Drinks: From Recovery to Daily Hydration

by Jotham Lim

Electrolyte drink sales on two leading Chinese marketplaces grew eightfold in two years, as the category moved from fever recovery into everyday hydration.

Food & Beverage China
Data-Driven Product Selection for China's Beverage Market
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Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.

Food & Beverage China Market Sizing
China Tea Beverages +117.5%: The Content-Commerce Disruption
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China Tea Beverages +117.5%: The Content-Commerce Disruption

by Jotham Lim

China's online tea beverage sales grew 117.5% to CN¥ 2.68B in January to July 2024 on content-led commerce, and the channel playbook leading brands used.

Food & Beverage China Social & Content
China's Online Beverage Market H1 2024: Tea Leads CN¥ 17.5B
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China's Online Beverage Market H1 2024: Tea Leads CN¥ 17.5B

by Jotham Lim

China's online beverage market hit CN¥ 17.5B in H1 2024 (+14.2% YoY), driven by tea's +117.5% surge and fast growth in health-oriented formats.

Food & Beverage China E-commerce & Channels

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