Home Appliances
Explore content tagged with Home Appliances. 51 items available.
Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
China's Desktop Cooking Market Polarizes Around Health
China's desktop cooking market polarized in 2022, as air fryers (+52.5%) and electric steamers (+61.2%) grew on two leading marketplaces on health positioning.
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits, as floor scrubbers attract 200+ brands while sweeping robot sales concentrate in a handful of brands.
How a Chinese Appliance Brand Broke Into the US Market
Home appliance sales on a leading US marketplace reached US$4.9 billion, and one Chinese brand broke into its top tier by specialising in one category.
China Air Fryers: Health and Price Drove Five-Year Growth
Air fryer sales on two leading Chinese marketplaces reached CN¥ 4.79 billion in 2022 (+52.5% YoY), driven by health positioning and price democratization.
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up 85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up 372.2% YoY and a brand-consumer perception gap emerging.
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
In 2023, eye protection lamp brands in China led on functionality (32.7%), while consumers cared most about design (30.5%), a gap in what each stressed.
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