All News & Research
334 articles available
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Insights4 min read
China Air Fryers: Health and Price Drove Five-Year Growth
Air fryer sales on two leading Chinese marketplaces reached CN¥ 4.79 billion in 2022 (+52.5% YoY), driven by health positioning and price democratization.
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Insights6 min read
US Digestive Health Supplements: The 2023 Growth Niche
Digestive health supplements emerged in 2023 as the most compelling growth niche on a leading US marketplace, driven by gut-brain axis awareness.
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Insights5 min read
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.
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Insights5 min read
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up 85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
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Insights6 min read
China Milk Powder: Buyers Want Taste, Brands Sell Nutrition
In reviews from 2021 to 2023, taste drove 34-59% of milk powder purchase decisions in China, yet brands gave it under 5% of their messaging.
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Insights5 min read
China Eye Protection Lamp Market Hits Social Media Inflection Point
China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up 372.2% YoY and a brand-consumer perception gap emerging.
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Insights5 min read
Imported Milk Powder in China: What Drives Brand Growth
China's online adult milk powder market grew 16.1% to CN¥ 9.18 billion in 2023, while imported brands diverged on channel, content and segment choices.
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Insights6 min read
China's Aging Population Reshapes the Milk Powder Market
China's middle-aged and elderly milk powder sales rose 53.0% in 2023 to CN¥ 3.62 billion online, lifting the segment's share from 27.6% in 2021 to 39.4%.
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Insights5 min read
Brand vs Consumer Focus Gap in China's Eye Protection Lamps
In 2023, eye protection lamp brands in China led on functionality (32.7%), while consumers cared most about design (30.5%), a gap in what each stressed.
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