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China's Online Pet Food Sales Reach CN¥ 41 Billion, Up 9.0%
Insights

China's Online Pet Food Sales Reach CN¥ 41 Billion, Up 9.0%

by Jessie Wang

China's online pet food market hit CN¥ 41.38 billion in 2025. Analysis of brand shifts, category growth, and the regulatory forces reshaping competition.

Pet China E-commerce & Channels
China Singles Day 2022: Premiumization Reshapes Spending
Insights

China Singles Day 2022: Premiumization Reshapes Spending

by Jessie Wang

Spending at China's 2022 Double 11 shifted toward premium purchases as average selling prices rose and shoppers favoured home, health and outdoor categories.

China E-commerce & Channels Seasonal & Festival
Why Haidilao Is Building an Online Retail Business
Insights

Why Haidilao Is Building an Online Retail Business

by Quan Wenjun

Why Haidilao, built around dine-in hotpot, moved into condiments, other restaurant brands and online retail, and its aim to become a food technology company.

Food & Beverage China
Seven Super Categories Defied China's 2022 Market Slowdown
Insights

Seven Super Categories Defied China's 2022 Market Slowdown

by Jotham Lim

Seven categories grew over 15% YoY at CN¥ 10B+ scale on two leading Chinese marketplaces in 2022, while most large categories came under pressure.

China Consumer Trends E-commerce & Channels
Platform Fragmentation Reshapes China's Double 11 Strategy
Insights

Platform Fragmentation Reshapes China's Double 11 Strategy

by Quan Wenjun

Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.

China E-commerce & Channels Seasonal & Festival
Five Consumer Scenarios Driving China E-commerce in 2022
Insights

Five Consumer Scenarios Driving China E-commerce in 2022

by Quan Wenjun

Five consumer scenarios drove niche growth of more than 1,000% YoY on two leading Chinese marketplaces in 2022, while the wider market there was almost flat.

China Consumer Trends E-commerce & Channels
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Insights

Haidilao's Future Food Lab Enters Self-Heating Hotpot

by Jotham Lim

Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.

Food & Beverage China
China's Health Food Category Defied the 2022 Slowdown
Insights

China's Health Food Category Defied the 2022 Slowdown

by Jotham Lim

Health food grew 21.5% on two leading Chinese marketplaces in 2022, the strongest of their top 20 categories, as consumers cut discretionary spending.

Health & Wellness China E-commerce & Channels
How Haidilao Took Its Hotpot Condiments Online
Insights

How Haidilao Took Its Hotpot Condiments Online

by Jotham Lim

How Haidilao carried the trust built in its hotpot restaurants into online sales of seasoning bases, dipping sauces and self-heating kits.

Food & Beverage China E-commerce & Channels

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