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Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Insights

Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces

by Quan Wenjun

Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.

China Consumer Trends E-commerce & Channels
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Insights

Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out

by Quan Wenjun

Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly tripled to CN¥ 92.4 million in 2024.

Personal Care China
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Insights

Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation

by Quan Wenjun

In the China oral care market, sweep-vibration toothbrushes grew fastest of any concept in 2024 and hydroxyapatite toothpaste surged 155.6% YoY.

Personal Care China Consumer Trends
Value Brands Reshape China's CN¥ 2.7B Online Tissue Market
Insights

Value Brands Reshape China's CN¥ 2.7B Online Tissue Market

by Jessie Wang

China's online moisturizing tissue market reached CN¥ 2.7 billion in MAT2025, as value brands drove 81.2% volume growth and cut average prices.

Personal Care China Brand Strategy
China Household Paper Market Hits CN¥ 56.8B on Volume Growth
Insights

China Household Paper Market Hits CN¥ 56.8B on Volume Growth

by Jotham Lim

China's online household paper market reached CN¥56.8 billion in MAT2025, up 11.3% YoY, as kitchen paper towels grew 45.6% and pocket tissue fell 10.3%.

Personal Care China Consumer Trends
China's Personal Care Market Surges to CN¥ 117 Billion
Insights

China's Personal Care Market Surges to CN¥ 117 Billion

by Jotham Lim

China's online personal care market reached CN¥ 117 billion in MAT2025, up 22.8% YoY, driven by fragrance innovation and the rise of content-led commerce.

Personal Care China Market Sizing
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Insights

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's online hygiene sales grew 70.2% in Jan-Jul 2025 to nearly match Indonesia's, as Chinese brand MAKUKU grows in Indonesia through social media.

Mother & Baby China China & Southeast Asia
Chinese Yam Surges 666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges 666% as TCM Meets Modern Probiotics

by Jessie Wang

Chinese Yam (+666%) and Astragalus (+350%) are rising in China's GI supplements, as probiotics, at CN¥ 2.6 billion in Jan–Sep 2025, slow to 3.8%.

Health & Wellness China
Probiotics Expand Beyond GI: Emotional Wellness Surges 160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges 160%

by Jessie Wang

Probiotics in China expand into oral care and emotional wellness, with online sales of mood-support probiotics up 160% year on year in Jan-Sep 2025.

Health & Wellness China

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