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CN¥ 130B Market Fuels China's Infant Nutrition Surge
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CN¥ 130B Market Fuels China's Infant Nutrition Surge

by Quan Wenjun

China's online dietary supplement market reached CN¥ 129.7 billion in 2024; infant nutrition grew 26.3% to CN¥ 14.9 billion, led by lutein's 311% surge.

Health & Wellness Mother & Baby China
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
Insights

Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise

by Jessie Wang

China's infant lutein market exceeded CN¥ 800 million in 2024, driven by parents' myopia fears, with gummy formats holding 82.8% of sales.

Health & Wellness China
Infant Formula PGC-UGC Gap Exposes Trust Deficit
Insights

Infant Formula PGC-UGC Gap Exposes Trust Deficit

by Jessie Wang

In China's infant formula content, brands lead with ingredients (36.3%) while parents raise side effects 2.3 times as often, with allergy the top concern.

Health & Wellness Mother & Baby China
China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows
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China Retail Sales Hit CN¥ 47.1T as Content Commerce Grows

by Jotham Lim

China's food e-commerce landscape shifts as content platforms triple their share and health food grows 29% YoY, redrawing the channel and demand.

Food & Beverage China E-commerce & Channels
China Electrolyte Drinks: From Recovery to Daily Hydration
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China Electrolyte Drinks: From Recovery to Daily Hydration

by Jotham Lim

Electrolyte drink sales on two leading Chinese marketplaces grew eightfold in two years, as the category moved from fever recovery into everyday hydration.

Food & Beverage China
Deer Blood + Cordyceps Sales Surge 357.8% YoY
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Deer Blood + Cordyceps Sales Surge 357.8% YoY

by Jotham Lim

In China's cordyceps market, deer blood + cordyceps sales grew 357.8% YoY. See the efficacy claims behind demand, led by cough relief and lung nourishment.

Health & Wellness China
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
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Screen Time Anxiety Drives 1.43M Vision Posts by Parents

by Jessie Wang

Chinese parents posted 1.43 million social media mentions about children's vision in 2024, as device use drove 52.3% of eye care supplement purchases.

Health & Wellness China Social & Content
China's Cat Market: Domestic Brands Capture 62% of Sales
Insights

China's Cat Market: Domestic Brands Capture 62% of Sales

by Jotham Lim

China's online cat market reached CN¥ 46.75 billion, and domestic brands held 62% of sales among the 100 largest cat staple food brands, up 16.9% YoY.

Pet China
Data-Driven Product Selection for China's Beverage Market
Insights

Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.

Food & Beverage China Market Sizing

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