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Jellycat Surges +126% as Plush Toys Embrace Premium Positioning
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Jellycat Surges +126% as Plush Toys Embrace Premium Positioning

by Jessie Wang

Jellycat captures 13.86% of China plush toy market with +126% growth as premium positioning reshapes the CN¥ 2.3B segment.

China plush-toys
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
Insights

China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape

by Jessie Wang

China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.

China toy-industry toys
How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
Insights

How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch

by Jotham Lim

Ochirly's Chen Fenwan collaboration resumed sales growth 10 months post-launch, proving artist partnerships deliver long-term brand equity.

China Apparel artist-collaboration
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
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Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic

by Jotham Lim

Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.

China Apparel artist-collaboration
Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024
Insights

Infant Nutrition & Baby Personal Care: China Brand Analysis Q1 2024

by Jotham Lim

Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife allergen-free strategy and Aveeno's +80% Douyin (抖音) playbook.

China infant-nutrition baby-products
China Parent & Infant Market Q1 2024: What's Driving Growth
Insights

China Parent & Infant Market Q1 2024: What's Driving Growth

by Jessie Wang

China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births, premiumisation, and Douyin (抖音) growth reshape demand.

China baby-products Mother & Baby
China's Pet Market: CN¥ 17bn, Male Owners Now Majority
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China's Pet Market: CN¥ 17bn, Male Owners Now Majority

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

China pets Pet Market
Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements
Insights

Baked Cat Food +150.9%: Xianlang, MAG, and Pet Supplements

by Quan Wenjun

Cat baked food surged +150.9% YoY to CN¥ 360M in Q1 2024. Xianlang leads at 31.3% share. Pet supplements hit CN¥ 800M as joint care and bad breath control dr...

China pets Cat Food
China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024
Insights

China Jewelry Market Hits CN¥ 65.9B with +18.8% Growth in Q1 2024

by Jotham Lim

China's online jewelry market reached CN¥ 65.9 billion on Tmall in Q1 2024, up +18.8% YoY, as gold jewelry surges on dual investment and self-expression demand.

China jewelry gold-jewelry

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