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Premium Shower Gel Formats Drive CN¥ 100-150 Segment
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Premium Shower Gel Formats Drive CN¥ 100-150 Segment

by Quan Wenjun

China's CN¥ 100-150 shower-gel segment grew about +40% YoY as new formats and premium positioning reshape the market and lift average selling prices.

China Personal Care shower-gel
Niacinamide and Fruit Acids Transform Shower Gel Market
Insights

Niacinamide and Fruit Acids Transform Shower Gel Market

by Quan Wenjun

Amino-acid shower gels grew +12.7% YoY to CN¥ 580M as skincare ingredients migrate into body cleansing in China, premiumising a once-commoditised category.

China Personal Care shower-gel
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
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Fragrance Drives China's CN¥ 6.9B Shower Gel Market

by Jessie Wang

Fragrance drives 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market, reshaping brand strategy and product development.

China Personal Care shower-gel
China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth
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China's Probiotics Market Hits CN¥ 8.27B on +18.1% Growth

by Jotham Lim

China's online probiotics market reached CN¥ 8.27 billion in MAT2023 at +18.1% YoY, with JD.com surging +52.2% and jelly formats up +5,785%.

Health Supplements China Probiotics
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
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Probiotics Consumer Gaps: Marketing vs. Buyer Reality

by Jessie Wang

Consumer perception analysis reveals critical gaps between probiotics marketing and buyer priorities, with ingredient awareness at just 1.1% on e-commerce.

Health Supplements China Probiotics
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Insights

Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy

by Jessie Wang

Cat staple food doubled to CN¥ 5.82 billion as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.

China Pet Food pets
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
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Pet Appliances Hit CN¥ 320M: Solving Human Problems First

by Jessie Wang

China's pet appliance market grows +15.6% YoY as smart litter boxes and feeders prioritize owner convenience over pet comfort.

Appliances China pet-appliances
Outdoor Power Stations Surge +215% on China's Camping Economy Boom
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Outdoor Power Stations Surge +215% on China's Camping Economy Boom

by Jessie Wang

Portable power stations grew +215.1% YoY to CN¥ 285M as China's outdoor-recreation and camping market expands, creating a breakout consumer-electronics.

Consumer Trends China outdoor-recreation
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Insights

Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates

by Quan Wenjun

Hardshell jackets reached CN¥ 1.5 billion (+104.8% YoY) as post-pandemic mobility drove outdoor recreation demand in China.

China Outdoor sports

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