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China Health & Wellness Market Hits CN¥ 75.2B Online
Insights

China Health & Wellness Market Hits CN¥ 75.2B Online

by Jessie Wang

China's health & wellness e-commerce hit CN¥ 75.2B with 34.5M social mentions in 2024, revealing key shifts in categories, ingredients and consumer demand.

Health & Wellness China
China's CN¥ 47.6B Hygiene Market Surges on Price Cuts
Insights

China's CN¥ 47.6B Hygiene Market Surges on Price Cuts

by Jessie Wang

China's online hygiene market hit CN¥ 47.6B with +23.9% growth as price cuts drove +50.4% volume surge across diapers and sanitary pads.

Personal Care China Consumer Trends
China's Online Moisturizing Tissue Sales Grow 24.5%
Insights

China's Online Moisturizing Tissue Sales Grow 24.5%

by Jessie Wang

Online sales of moisturizing tissue in China reached CN¥ 1.95 billion in Jan–Oct 2024, up 24.5%, as challenger brands compete on value pricing and ingredients.

Personal Care China Brand Strategy
Volume Leads Growth in China's Online Household Paper Market
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Volume Leads Growth in China's Online Household Paper Market

by Jessie Wang

China's online household paper market grows on volume: facial tissue leads at CN¥ 20.35 billion in Jan-Oct 2024 and moisturizing tissue grows 24.5% YoY.

Personal Care China Consumer Trends
Social Media Drives Sanitary Napkin Brand Discovery
Insights

Social Media Drives Sanitary Napkin Brand Discovery

by Jotham Lim

Sanitary napkin social media discussion surged 85.3% to 5.91M mentions. Period underwear and antibacterial concepts drive new consumer trends.

Personal Care China Social & Content
Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market
Insights

Sanitary Napkin Innovation Reshapes China's CN¥ 16B Market

by Jotham Lim

Sterilization-grade products, probiotic additives and period underwear are reshaping China's CN¥ 16B sanitary napkin market in 2024.

Personal Care China Consumer Trends
Wet Toilet Paper Sales Grow 11.5% on Celebrity Marketing
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Wet Toilet Paper Sales Grow 11.5% on Celebrity Marketing

by Jessie Wang

Wet toilet paper hits CN¥ 3.05B with +11.5% growth as Deyou's celebrity strategy and water purification tech reshape the category.

Personal Care China
China's CN¥ 13.9B Online Towel Market Splits Three Ways
Insights

China's CN¥ 13.9B Online Towel Market Splits Three Ways

by Jotham Lim

China's towel market splits three ways in Q4 2024: wet wipes decline while cotton towels and wet toilet paper grow, redrawing demand across disposable hygiene.

Personal Care China E-commerce & Channels
China Smart Devices: Five Segments Diverge in 2024
Insights

China Smart Devices: Five Segments Diverge in 2024

by Quan Wenjun

Five smart device segments diverged on two leading Chinese marketplaces in 2024, from portable smart screens at +210.5% to robot vacuums at CN¥ 13.52 billion.

Consumer Electronics China

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