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How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry
Insights

How Chow Tai Sang's IP Strategy Won Q1 2024 Gold Jewelry

by Jessie Wang

Chow Tai Sang's CN¥ 450M Q1 2024 performance reveals how IP collaborations, guochao craft, and full-domain marketing define winning brand strategy in China's...

China jewelry brand-strategy
China Home Appliances Market: Q1 2024 Intelligence
Insights

China Home Appliances Market: Q1 2024 Intelligence

by Jessie Wang

China's online home appliances market reached CN¥ 120 billion in Q1 2024, up +6.5% YoY, with Douyin surging to 13% share and new sub-segments driving growth.

China Home Appliances Market Intelligence
Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy
Insights

Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy

by Jessie Wang

Fanqi grew +87% YoY to CN¥ 250M on Tmall through romance-driven storytelling and a Gen Z omnichannel strategy, a case study in China jewellery brand-building.

China fashion-jewelry
Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches
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Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

by Quan Wenjun

Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

China Home Appliances kitchen-air-conditioner
Inside Vans' -49% Collapse: China Market Lessons
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Inside Vans' -49% Collapse: China Market Lessons

by Jotham Lim

Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.

brands China sportswear
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
Insights

Premium Shift Reshapes China's CN¥ 104B Sportswear Market

by Quan Wenjun

China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

Footwear China sportswear
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
Insights

Sun-Protective Pants and Carbon-Plate Shoes Lead Growth

by Jotham Lim

Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.

China sportswear trends
Fila and New Balance Disrupt Sportswear Rankings
Insights

Fila and New Balance Disrupt Sportswear Rankings

by Quan Wenjun

Fila grew +15.5% and New Balance +17.7% YoY as retro sneakers reshaped China's sportswear brand rankings in MAT2023, shifting competition across price tiers.

brands China sportswear
Social Dining Culture Reshapes China's Cooking Appliance Demand
Insights

Social Dining Culture Reshapes China's Cooking Appliance Demand

by Jessie Wang

Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.

Consumer Trends Appliances China

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