China
Explore content tagged with China. 324 items available.
Zhiben Channel Strategy: Flagship Store and Content Commerce
Zhiben's channel strategy in depth: the flagship store at its core, content-led commerce for customer acquisition, category lifecycle and product positioning.
How Zhiben Built a Skincare Brand on a Tmall-First Strategy
How skincare brand Zhiben (至本) built its business through a single Tmall flagship store, affordable pricing, research-backed ingredients and eco packaging.
China Plush Toys H1 2024: Premium and Value Tiers Gain Share
China's online plush toy market reached CN¥ 2.3B in H1 2024, up 3.4%, as prices split between IP products below CN¥ 50 and collectibles above CN¥ 200.
China's Toy Market Hits CN¥ 31.89B as Volume-for-Price Reshapes the Landscape
China's online toy market hit CN¥ 31.89B in H1 2024 with +28.1% unit growth as price competition intensifies and IP categories surge.
China Probiotics Q1 2024: Adjuvant Therapy and Oral Health
In Q1 2024, adjuvant therapy grew 101.9%, oral health 80.2% and mood regulation 64.1% in China's probiotics supplements on two leading marketplaces.
China Probiotics E-Commerce Q1 2024: Condition-Led Growth
Probiotics sales on two leading Chinese marketplaces reached CN¥ 1.92B in Q1 2024, as adjuvant therapy, oral health and mood segments each grew over 50%.
China's Sportswear Market: Positioning, Channel Breadth and the Women's Growth Engine
In 2023, women's dedicated sportswear reached CN¥ 29.80 billion online, up 8.4%, and unisex products rose to 41.5% of China's online sportswear gender mix.
China's Sportswear Market Q2 2024: A CN¥ 385.8B Category Reshaped by Content Commerce
China's sportswear market reached CN¥ 385.8 billion in 2023. Online sales grew 5.0% and content commerce lifted its channel share from 20.8% to 27.4%.
China's Health Supplements Market Hits CN¥ 115B Online
China's online health supplements market reached CN¥ 115.45B in 2023, up 24.6% YoY on 610 million units, as content-led commerce gained share.
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