China
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China Food & Beverage Market: Q1 2024 Trends
China's food and beverage online market in Q1 2024: growth trends, ingredient-conscious consumers, emotional value drivers, and strategic outlook.
Niacinamide and Fruit Acids Transform Shower Gel Market
Amino-acid shower gels grew 12.7% to CN¥ 580M in the year to April 2023 as skincare ingredients moved into body cleansing in China.
Fragrance Drives China's CN¥ 6.9B Shower Gel Market
Fragrance drew 34.6% of consumer attention in China's CN¥ 6.89 billion shower gel market in the year to April 2023, shaping brand strategy.
China Probiotics on Leading Marketplaces: CN¥ 8.27B, +18.1%
Online probiotics sales on several leading Chinese marketplaces reached CN¥ 8.27 billion in the year to January 2023, up 18.1%, led by premium tiers.
Probiotics Consumer Gaps: Marketing vs. Buyer Reality
Probiotics marketing and buyer priorities diverged in China in the year to February 2023, with ingredient awareness at just 1.1% on e-commerce.
Premium Pet Food Surges: Freeze-Dried Products and the Cat Economy
Cat staple food doubled to CN¥ 5.82 billion in H1 2023 as freeze-dried products reached CN¥ 694 million in China's premiumizing pet market.
Pet Appliances Hit CN¥ 320M: Solving Human Problems First
Online pet appliance sales in China grew 15.6% YoY to CN¥ 320M in Q1 2023, as smart litter boxes and feeders put owner convenience ahead of pet comfort.
Outdoor Power Stations Surge 215% on China's Camping Boom
Portable power stations grew 215.1% YoY to CN¥ 285M as China's outdoor and camping market expands, creating a breakout consumer-electronics category.
Hardshell Jackets Double to CN¥ 1.5B as China's Outdoor Boom Accelerates
Hardshell jacket sales in China reached CN¥ 1.5 billion in H1 2023, up 104.8%, as post-pandemic mobility drove outdoor recreation demand.
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