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China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment
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China Bone Health Supplements: +57.4% Growth Driven by CN¥ 3.9B Children's Height-Growth Segment

by Quan Wenjun

China's bone health supplement market hit CN¥ 8.37B (+57.4% YoY) in 2023. Children's height-growth products surged +117.5% YoY while hydrolyzed egg yolk grew...

China Health & Wellness Supplements
China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
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China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023

by Jessie Wang

China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.

China Health & Wellness Supplements
China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
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China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges

by Jotham Lim

Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.

China Personal Care mens-grooming
Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point
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Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point

by Quan Wenjun

Bigen holds 28.6% share on Tmall/JD.com while Douyin's men's hair color market rockets +689% YoY. Brand comparison, consumer profiles, and packaging pain poi...

China Personal Care mens-grooming
China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
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China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023

by Jotham Lim

China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.

China consumer-goods water-bottle
Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
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Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023

by Jotham Lim

Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.

China consumer-goods water-bottle
China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023
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China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023

by Quan Wenjun

China's online sports T-shirt market reached CN¥ 1.99 billion in Q3 2023, down -2.3% YoY, while yoga (+16.2%) and running (+8.1%) sub-categories outperform.

China Apparel sports-wear
China's Unsweetened Tea Surges +30% With Huge Growth Headroom
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China's Unsweetened Tea Surges +30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea hit CN¥ 590M at +30% YoY yet holds just 7.7% share versus Japan's 85.2%, pointing to a long runway for the sugar-free beverage category.

China Food & Beverage tea
Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
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Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China Apparel sports-wear

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