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China Outdoor Apparel Surges 22.2% on Camping Boom
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China Outdoor Apparel Surges 22.2% on Camping Boom

by Jotham Lim

China's outdoor apparel and footwear sales reached CN¥ 8.46B in the year to January 2023, up 22.2%, on shell jackets and camping culture.

Fashion & Accessories China
Quercetin Grew 105% as Novel Ingredients Reshape Supplements
Insights

Quercetin Grew 105% as Novel Ingredients Reshape Supplements

by Jessie Wang

Quercetin grew 105.5% YoY to CN¥ 536 million as post-pandemic health consciousness drove explosive supplement demand in China.

Health & Wellness China
Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY
Insights

Liver Health Supplements Lead China's Nutritional Boom at +108.1% YoY

by Quan Wenjun

Milk thistle supplements hit CN¥ 458M in Q1 2023 as Chinese consumers aged 25-40 invest heavily in liver care, opening a fast-growing supplement segment.

Health & Wellness China
China 3C Electronics: Key Growth Trends in Q1 2024
Insights

China 3C Electronics: Key Growth Trends in Q1 2024

by Jotham Lim

China's 3C consumer electronics market in Q1 2024: market size, high-growth categories such as open-ear headphones and learning tablets, and tech trends.

Consumer Electronics China
Social Media Trends in China's Lighting Market in 2023
Insights

Social Media Trends in China's Lighting Market in 2023

by Quan Wenjun

One social platform carries over 90% of eye protection lamp mentions and another 68% of engagement, as parents aged 26-40 lead the 2023 conversation.

Home Appliances China Social & Content
What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis
Insights

What Consumers Want from Eye Protection Lamps: 2023 Sentiment Analysis

by Jotham Lim

E-commerce review analysis reveals what consumers value in eye protection lamps: brightness, eye care, and design lead the 2023 sentiment trends.

Home Appliances China E-commerce & Channels
China Home Appliances Q1 2023: How Emerging Categories Grew
Insights

China Home Appliances Q1 2023: How Emerging Categories Grew

by Jessie Wang

Appliance sales on two leading Chinese marketplaces were almost flat at CN¥ 50.41 billion in Q1 2023 as outdoor power, floor scrubbers and wall breakers surged.

Home Appliances China
Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium
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Freeze-Dried Pet Food Hits CN¥ 1.14B as China's Pet Parents Go Premium

by Quan Wenjun

Online sales of freeze-dried pet food in China grew 28.5% YoY to CN¥ 1.14B in Q1 2023, as pet owners turn to premium nutrition for their pets.

Pet China Consumer Trends
China Fashion Jewelry Online H1 2023: A Shift to Affordable
Insights

China Fashion Jewelry Online H1 2023: A Shift to Affordable

by Jotham Lim

Fashion jewelry sales on two leading Chinese marketplaces came to CN¥ 56.4 billion in the year to August 2023, as sub-CN¥ 200 products took 55.7% share.

Fashion & Accessories China

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